Jun 29, 2009 8
Trending Topics, Bigotry & Noise on Twitter
It seems Twitter is officially not for geeks anymore. This has been the case for some time. But Twitter early adopters got smacked in the face with it during Monday night’s BET Awards show. I started to comment on Black Web 2.0’s post BET Awards Dominate Twitter, Causes Racist Backlash when I realized I was getting long-winded.
While the criticism of Twitter trending topics is not new, it was interesting to see the reaction to the BET dominated list last night. Some comments bordered on being racist while others went ahead and crossed it. In short, nothing new under the sun in terms of race relations.
See also this tweet by my man @dykc:
Some of the non-racial backlash to trending topics stems from self-appointed, social network gatekeepers attempting to dictate how others should use Twitter. I’ve seen this type of conversation pop up on FriendFeed as well (I’ll write about my issues experience with that service at another time).
Still, I’m amazed so many user seem genuinely ignorant of the intrinsic function of trending topics. It’s what the majority of people are “talking” about on Twitter. That’s it. Sometimes those topics happen not to be news, political issues, startups, or your latest app.
I’m not interested in most of the trending topics either. I also don’t base my use of Twitter on that list. Ideally, topics of interest to you should be something driven by your followees/followers.
Directly related, is the concept of “noise” on Twitter which has more to do with how a user configures their account than actual messages being broadcast. If you only want to know about news-related items, science, technology, etc., you should only follow Twitter accounts dedicated to those topics.
If you follow regular, well-rounded people on Twitter, you’ll see those tweets interspersed with comments about celebrity deaths, award shows, sports, and any number of daily memes.
If you’re bent out of shape over trending topics or noise on Twitter, clean up your follower list or use a Twitter client that allows you to group or filter, such as Tweedeck or FriendFeed. It’s not rocket science.






